Plant is an internal platform by Saman Bank, built around ideas — a space where employees can share new perspectives, suggestions, and possibilities from within the organization.
For Plant, I created a series of digital visuals designed to give these ideas a distinct presence across the bank’s communication channels. The direction moves away from the conventional visual language of corporate banking, using expressive illustration, vivid color, and changing compositions to keep each subject fresh while connecting the series as a whole.
The idea was simple: a platform made for new thinking should look like one.
Plant is an internal platform by Saman Bank, built around ideas — a space where employees can share new perspectives, suggestions, and possibilities from within the organization.
For Plant, I created a series of digital visuals designed to give these ideas a distinct presence across the bank’s communication channels. The direction moves away from the conventional visual language of corporate banking, using expressive illustration, vivid color, and changing compositions to keep each subject fresh while connecting the series as a whole.
The idea was simple: a platform made for new thinking should look like one.
