Nazi Rokh — Visual Identity

Nazi Rokh is a beauty and personal care store. The identity was developed with a simple, contemporary approach and a distinctly feminine character.

At its core is a custom Persian logotype inspired by the fluid form of a ribbon. Its soft curves and flowing movement bring delicacy and freedom to the mark, echoing the sense of femininity behind the brand.

A soft color palette and minimal visual system complement the logotype, carrying the same visual language across packaging, signage, and the store environment.

Together, these elements create a distinctive and memorable identity — feminine in character, yet free from the familiar clichés of the beauty industry.