Mahi Khaneh — Brand Identity & Packaging Design

From the Heart of the Persian Gulf to the Heart of Your Table.

Mahi Khaneh is a local seafood brand built around a simple promise: the day’s catch, freshly prepared and delivered from the southern coast of Iran to homes across the country.

The identity translates this sense of origin and freshness into a contemporary visual language. Turquoise tones echo the waters of the Persian Gulf, while warm earthy hues draw from Hormozgan’s colorful landscapes. Marine illustrations and fluid forms bring the character of the coast into the system, creating a visual world that feels distinctly southern without relying on familiar regional clichés.

Developed across seafood packaging, locally crafted spice products, and the brand’s digital presence, the identity connects product, place, and culture through one cohesive experience.