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The visual identity was developed around the idea of structured strength and precision. The system creates a confident and organized visual language, reflecting the brand’s professional character, stability, and attention to detail.
At the core of the identity is the MK monogram — derived from “Metal Karimi”. Built through geometric principles, the symbol combines both initials into a balanced and recognizable form. The custom Persian logotype follows the same visual direction, creating a unified relationship between symbol and typography.
The final identity connects industrial discipline with visual simplicity — creating a distinctive system built around accuracy, trust, and lasting recognition.
| Date: | January 8, 2023 |