Nowruz Greeting Card Design for Tejarat Bank

Inspired by the campaign “Be Jan o Del Tejarat Kon” (Trade with Heart and Soul)

Designed for Tejarat’s Bank Nowruz campaign, this greeting card coincided with the beginning of the holy month of Ramadan and was inspired by the campaign message, “Be Jan o Del Tejarat Kon.”

The concept brings together two meaningful occasions—the renewal of spring and the spiritual atmosphere of Ramadan—to create a narrative of hope, empathy, and new beginnings.

The pop-up structure is shaped around the symbolism of a heart, representing the idea of “heart and soul” at the core of the campaign. Traditional Persian patterns are reinterpreted through a contemporary form, creating an experience that conveys warmth, authenticity, and human connection. More than a greeting card, the piece serves as a tactile expression of shared values and meaningful engagement.